Enhancing Sharia Assets Among the Youth Through Financial Intelligence

Abstract

This study aims to explore the significant role of Theory Planned Behavior and financial intelligenceamong   the   youth,  especially   the   Millenial   generationin   shaping   Sharia-compliant   investment behavior.   A   quantitative   descriptive   research   method   was   employed,  collecting   data   through questionnaires from two hundredrandomly selected respondents between June and August 2023. The findings indicate that perceived  behavioral  control  and  financial  intelligence  significantly  influence Sharia-compliant  investment  decisions.  The research findings confirm that financial intelligence significantly influences Sharia-compliant investments in asset development.  Additionally, perceived behavioral   control   significantly   affects   Sharia-compliant   investments   in   asset   development. Furthermore, the complex interaction between Sharia financial literacy, attitude, subjective norms, and perceived behavioral control significantly contributes to financial intelligence. This confirms that Sharia financial literacy significantly influences financial intelligence, attitude significantly influences financial intelligence, subjective norms significantly influence financial intelligence, and perceived behavioral control significantly influences financial intelligence. These findings emphasize the importance of Sharia financial literacy and understanding Sharia principles in effectively managing investments.   Financial   literacy, positive   attitudes, and   subjective   norms   play   crucial   roles   in enhancing individuals' financial intelligence, supporting Sharia-compliant investment decisions. Millennials need to enhance their financial literacy and intelligence for effective Sharia-compliant investments.